Building product is hard. And expensive. It takes a lot of time, money, and people to build a product that's loved by customers. Luckily, we have tools to keep our costs low and make sure we are up to speed on delivery. As ex-product managers and now founders, we understand the difficulties of managing products.
That is why we created this list: 100 Product Manager Tools, tools that will save you $$$. These are one hundred tools that exist today so you don't have to reinvent the wheel to deliver great products. It's not just about the money per se; it's also about freeing your time so you can focus on more important things.
We didn't come up with this list out of the blue; this list is a byproduct of hundreds of conversations we made with product managers from some of the world's leading companies: Facebook, Doordash, Booking.com, Google, etc.
No Mailchimp. No Google Docs. I purposely took out the obvious ones because I wanted this list to be actually useful. There are some well-known ones on it, but only to serve as a comparison for the tools that you discover here. On this list, I hope you find some valuable tools that you haven't seen elsewhere. A lot of these tools are used by our team today; we love them and recommend them to our friends.
Here's the Google Sheets link to see this list in one sheet.
This is a living list and will be updated from time to time. Also, if you have great tools in mind, let us know by emailing us!
Analytics, Insights, A/B Testing
| Tool Name |
Description |
| Google Optimize |
Free but powerful A/B testing platform made by Google |
| Optimizely |
Leading/premium variate testing platform for modern software teams |
| Mixpanel |
Product analytics platform. Analyze user behavior and funnel data |
| Amplitude |
Product analytics platform. Analyze user behavior and funnel data |
| Google Analytics |
Free but powerful website analytics platform. Great for simple websites.
Bit complex to use with web-based applications |
| Segment |
Collect, standardize, and activate your customer data
in the marketing and analytics tools. |
| Baremetrics |
Metrics, dunning, and engagement tools for SaaS & subscription businesses. |
| Instabug |
Instabug lets mobile teams analyze comprehensive bug and crash reports,
in-app surveys, and real-time user feedback. |
| Profitwell |
Pricing optimization software service |
| Chartio |
No SQL required cloud-based data exploration,
beautiful charts and interactive dashboards |
| KISSMetrics |
Advanced Product Analytics Shouldn’t Break the Bank |
| Firebase Crashlytics |
Mobile bug/crash tracking analytics tool |
| AppAnnie |
App analytics platform |
| Pendo |
Product analytics with user guidance,
communication, feedback, and planning tools. |
Automation
| Tool Name |
Description |
| Zapier |
Easiest way to automate your work. Connect apps like Mailchimp, Intercom, and more. |
| Automate.io |
a Zapier-alternative |
| Unito |
Work management integration (ex. Jira, Basecamp, Asana, etc.)
so you don't have to switch between apps |
Billing
| Tool Name |
Description |
| Stripe |
Developer-friendly billing API. We use this too. |
| Zuora |
Subscription business focused billing API |
| Buy Me a Coffee |
Lets creators get paid easier. Great for bloggers, videographers, designers, etc. |
Collaboration
| Tool Name |
Description |
| Clubhouse |
Jira alternative that lets software teams to focus on software, not the tool |
| Jira |
Long-time project mgmt/issue tracker app for agile teams |
| Asana |
Task management to replace email for good. |
| Feedback by Pixelic |
Painless design feedback and version control made easy. |
| Swit |
One work suite that replaces all. Basically Slack + Asana. |
| Flawlessapp.io |
Tool for iOS developers to compare design and the real app |
| Zoom |
Video conferencing that makes you happy |
| Slack |
Team communication app |
| Mattermost |
Open-source, self-hosted Slack alternative |
| Trello |
Simple but effective Kanban-style task management |
| Beautiful.ai |
Create beautiful slides in minutes |
Content Management System (Blogs)
| Tool Name |
Description |
| Ghost |
Open-source blogging platform that has high flexibility |
| Wordpress.com |
De-facto standard blogging platform that's widely used by many users globally |
Design as a Service
| Tool Name |
Description |
| Manypixels |
Unlimited graphic & web design services for a flat monthly fee. We use ManyPixels to outsource all our design materials. |
| Design Pickle |
Unlimited graphic design for a flat monthly fee |
Documentation, Specs, Knowledge Management
| Tool Name |
Description |
| Confluence |
Atlassian-made documentation software that pairs with Jira |
| Notion |
All-in-one workspace and documentation for teams |
| Coda.io |
A serious Confluence contendent that aims to offer all-in-one documentations for teams |
| Quip |
Enterprise-ready documentation software by Salesforce.com |
| FYI |
Search any document in three clicks |
| Slite |
One combined workspace for all your team documentation |
| Dynalist.io |
Best way to organize your thoughts |
Email Transactions & Marketing
| Tool Name |
Description |
| Customer.io |
Send targeted emails, push notifications, etc. to your customers |
| Email Octopus |
Mailchimp-alternative that works for a fraction of Mailchimp's cost. Good for simple email marketing. |
| Dyspatch |
Build and send transactional emails faster |
| Tool Name |
Description |
| Visio |
Well-known flowchart maker that comes with Microsoft Office |
| Draw.io |
Sleek flow chart maker that lets you create IAs and sitemaps for free |
| Flowmapp.io |
Sitemaps and user flows for better UX |
| Overflow.io |
Userflow creator. Turn your designs into playable user flow diagrams that tell a story. |
| Dynomapper |
Sitemap builder |
Launch
| Tool Name |
Description |
| Ship by Product Hunt |
Product launch tool that lets users subscribe & connect with makers |
| Betalist |
Discover and get early access to tomorrow's startups |
| Betapage |
Community of tech lovers and early adopters |
| Product Hunt |
Launch your product here on 12:01am to get the most out of it |
| Google Ads Keyword Planner |
Keyword planning to understand where the demand lies |
Product Demo
| Tool Name |
Description |
| Loom |
Record your screen while showing your face on the corner of the video. |
| Explainify |
Product demo video done easy. |
| Screenspace Promo |
Easily test your idea with a simple form that's beautifully designed |
Product Discovery
| Tool Name |
Description |
| Productboard |
Gather insights, prioritize features, manage roadmaps. Great for enterprise product teams with multiple stakeholders. |
| ProductPlan |
plan your product roadmap and communicate product strategy |
| ProdPad |
product roadmap builder with customer feedback collection, and portfolio mgmt. |
| Glidr |
A new approach to product management software that puts feedback, discovery and validations |
| Productstash |
Build, customise and share beautiful agile product roadmaps. |
| Poda.io |
Roadmap and product strategy brainstorming app |
Product Management
| Tool Name |
Description |
| Pixelic |
Organize your product roadmap and visualize the state of your product.
Focuses on the delivery aspect of product management. |
| Craft.io |
plan, discover, and engage your product. You can manage life cycle of your product on Craft. |
Productivity
| Tool Name |
Description |
| Toggl |
Best time tracking app I've used so far |
| Sunsama |
Productivity app specifically built for founders and PMs |
| Krisp |
A must-have app for remote teams: cancels background noise during meetings |
| Clockwise |
Automatically reschedule meetings to give you more free time |
| Otter.ai |
Another must-have app for remote teams: auto-transcribe/recording tool that integrates with Zoom |
Prototyping
| Tool Name |
Description |
| Figma |
Sketch-alternative that has shareable/collaboration links |
| Sketch |
A classic, widely-used prototyping tool |
| Balsamiq |
ridiculously fast wireframing tool |
| FramerX |
fast prototyping tool created by ex-Facebook Internal Tools Team |
| Adobe XD |
UX/UI Design collaboration tool, part of Adobe Creative Suite |
| ProtoPie |
interactive prototyping tool |
| Mockflow |
online wireframing tool |
| InVision |
The digital product design platform powering the world’s best user experiences |
Rapid Prototyping & No-code Apps
| Tool Name |
Description |
| Airtable |
Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way. |
| Retool |
No-code internal tools builder that connects seamlessly with DBs |
| Instapage |
Create marketing landing pages super fast with A/B testing |
| Landen |
Instapage-alternative that has more flexibility in site-building. We used it to build www.pixelic.io |
| Webflow |
All-in-one no-code website building platform |
| Revue |
Good way to test whether your newsletter is worth paying for. |
| Substack |
a Revue-alternative that has easier tool to build newsletters |
| Glide |
Make real apps with Google Sheets |
| Typeform |
Easily test your idea with a simple form that's beautifully designed |
User Research/Customer Feedback
| Tool Name |
Description |
| Intercom |
CRM/chatbot tool for marketing teams to automate many manual tasks. Also lightweight analytics included. |
| Drift |
Conversational marketing/sales-focused Intercom alternative. |
| Channel.io |
Has the same basic functionalities as Intercom, only much cheaper. |
| Beta Testers |
Get beta testers to use your app |
|
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| Canny.io |
Customer feedback collection done easy for product managers |
| Mynameis |
Buy the time and attention of your heard-to-reach persona |
| UserTesting |
See, hear and talk to your customers as they engage with your products, apps and messaging |
| Appcues |
User onboarding platform and customer feedback collection software |
| UserVoice |
single platform that gives you all the tools to listen, analyze and close the loop with customer bases and internal teams of any size. |
| methinks |
methinks connects you with target customers so that you can ask important questions and learn. Use methinks yourself, or work with us to achieve your research goals, quickly and cost-effectively. |
