> ## Documentation Index
> Fetch the complete documentation index at: https://relate.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Qualified Lead (MQL)

> A Marketing Qualified Lead is a lead you've qualified through your marketing efforts.

## What is a Marketing Qualified Lead?

A Marketing Qualified Lead (MQL) is a lead you have qualified as a potential buyer through your marketing efforts. MQLs are prospects who have provided information, expressed interest, and met the ICP criteria to move to the next stage of the sales process through your marketing campaign.

Typically, MQLs are customers who have shown interest in your products or services and have requested more information or a demo meeting via email, landing page form, etc.

Like [PQLs (Product Qualified Leads)](https://www.relate.so/docs/wiki/pql), MQLs are typically further qualified by salespeople. Once qualified, MQLs become [SQLs (Sales Qualified Leads)](https://www.relate.so/docs/wiki/sql). SQLs are prospects with potential sales opportunities and require direct contact from the sales team.