SuperGoal Framework: What Can I Do to Survive If I Only Have 6 Months of Runway?

Bite-sized tips and content on B2B startups

SuperGoal Framework: What Can I Do to Survive If I Only Have 6 Months of Runway?
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We're Relate (YC S22), a simple sales CRM software for B2B startups.

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#Goal Setting

What Can I Do to Survive If I Only Have 6 Months of Runway?

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A SuperGoal has a clear and urgent timeframe, encourages creativity, and has a single success metric. When using SuperGoals, you must meet three specific criteria:

  1. Clear and Urgent Timeframe: Other goal-setting frameworks (e.g. BHAG, OKR) focus on too audacious goals that you will probably never achieve. However, SuperGoals focus on goals that must be hit within a clear and urgent timeframe.
  2. Open-Ended Method of Achievement: SuperGoals encourage team members to be creative to achieve the goals, drawing ideas from everyone.
  3. Single Measure of Success That Everyone Can Understand: SuperGoals only allow a single success metric, and everyone must be able to understand it.

#Content marketing

SaaS Landing Page Examples

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You can find the best 720 landing page examples from top-class SaaS companies. The examples include landing page, pricing, about page, features, etc.

How to Market Your SaaS on YouTube

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Here are some tips on how to create high-quality YouTube content.

  • Write a Script — Do not improvise. Plan and write a script.
  • Get a Teleprompter — Get a cheap teleprompter to scroll through the script.
  • Plan Your Mouse Movements — Plan mouse movements for screen recording.
  • Invest in a Good Microphone — Audio quality is more important than video quality.
  • Record Voiceovers With a Blanket Over Your Head — Echo is the #1 enemy of audio quality. The easiest way to reduce echo is to record voiceovers with a blanket over your head.
  • Stop Waiting For The "Right Equipment"— Start right now if you have a camera and a microphone.

Relate is a simple CRM software built for B2B SaaS startups. We're in private beta! If you're down to try, reach out to us!